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Looking For A Singapore Website Designer & Wondering What It Will Cost You?

Developing and designing websites in Singapore can cost you from $1,000 to $5,000 for a 10 page start up site. Why such a big difference in pricing you may ask? The reason for that is that Singapore website designers have developed and learned the various skills needed in creating websites and there are many ways to do so.

Alt text: Cost of making website in Singapore

Pricing will vary depending on the option you have chosen on getting a Singapore web designer. For example, a student that has the skill set may charge you only $1,000 whereas getting a professional may cost you up to 4 times that amount. The possibility of you designing and developing your own website that may cost you less than $50 is also an option (For example on software-as-a-service platforms such as Wix or Shopify). We also recommend that you read up 1 of our latest articles on the Characteristics that make up a good web designer.

Here are some of the highly recommended options of getting a web designer along with the pros and cons of each option. We have handpicked the options that we feel are best. Here are three options.

For the first option we have: Web design agencies and professionals may cost you up to $5000

Hiring a web designer for your business website is highly encouraged as your website is where you sell and showcase your products or services. It is the first thing your customers will notice and take note of hence your web design should be developed by professionals.

They ensure that your website is at its peak for the search engine and it’s easy to navigate while being properly structured.

Website design packages


  • Customised
  • Well Known Portfolios
  • Experienced Developers
  • In-House Designers, Developers and Project Managers
  • Full After Sales Support
  • Professional
  • Range Of Services Provided (Hosting, Domain Registration, Maintenance and Support)


  • May Be Expensive (but worth the price)
  • Limited Changes (varies with different agencies, some allow unlimited amendments)

For the second option we have: Start up freelancers and students may only cost you up to $1,000

Let’s get one thing out of the way, not all freelancers and students will charge you a cheaper rate. This is basically students or freelancers who are looking for opportunities to help web design and develop websites. They are people who may be willing to do it at a lower price than the standard market rate (Not For Free!) as this will help them build their portfolios. These people may not have the experience as professionals but will get the job done reasonably well. Read our blog on 5 reasons why you should not employ a freelancer, especially if you are building a website for a corporate entity!

Pros of hiring freelance Web Designer Cons of hiring freelance Web Designer
Cheaper than market rate Longer period of time needed to complete what is required
Customisable design Limited support

Price comparison between hiring web designer and freelancer

For the final option we have: DIY Websites which cost around $50 per month

This is one of the cheapest ways of getting your web designed. If you have a low budget, the option for you to spend less and still have your website designed is by doing it yourself. Doing that will result in you spending less than $50 a month.

There are many free tools and platforms out there that are available for all to use, you just need to to play around and compare among the tools and platforms available, to find the best one that suits your needs and works for you. However there is a downside to doing it yourself. If you don’t have the knowledge required it may take you hours or even days to get your website up and running. Having skills and knowledge of coding and graphic designing is key and there are multiple ways to gain the knowledge.

Pros of DIY Website Platforms Cons of DIY Website Platforms
Lower cost price You might be spending hours or days trying the different tools available
Ready made templates to access Website designs may be the same as other competitors as due to ready made templates
Easily change plugins and extensions Limited features and customisations

When it comes to web design or finding a Singapore web designer, it is important for you to take note and think of what type of website you would like to have. As there are many different types of websites that have different reasons and uses for. Finding the right website that serves your needs and meets the demands is highly important. Below is a list of different types of websites that are available.

Here is the list of different types of websites and each website has its own suggested features that ensures your website runs smoothly and is at its best:

  • Corporate Website
  • E-Commerce Website
  • User Based Website
  • Directory Website
  • Blog Sites
  • Affiliate Websites
  • Personal Website
  • Product Catalog Website

Here is a table with the different types of websites and the prices of having a web designer professionally designing a website for you:

Types Of Websites Price Range Of Getting A Professional Web Designer
Corporate/Informative Website $800 – $1,200
E-Commerce Website $2,000 – $5,000
User Based Websites $10,000 – $20,000
Directory Websites $5,000 – $8,000

You may be wondering, so what do you need to build a wordpress website? WordPress is free of charge for everyone to install and use. It is a public-domain software which grants you the ability to install it on any kind of website. So if wordpress is free, where is the cost coming from?

The cost of a wordpress website can be broken into the following categories;

  • WordPress Hosting
  • Domain Name
  • Design
  • Plugins and Extensions
  • Custom design or development

To create a self hosted WordPress site, you will be required to have a web hosting to store your files. Every website on the internet requires hosting. This is basically your website’s home on the internet. Similar to web design, there are many different types of hosting plans available for all kinds of websites. All you have to do is pick one that suits your requirements and fits your budget. If you do not wish to meddle with domain and hosting server settings, it is better to leave it to your professional web designers.

Next, you will need a domain name. This is your website’s address on the internet, this is what your users will type on their browser to find your website. (e.g. google.com)

On WordPress there are many different free website templates available, however if you require or want something more advanced or custom, you will need to purchase a premium template or have a custom made template which will raise the cost.

So while you can build a website by just paying for the hosting and domain cost. Based on the situation you are in, you may end up paying for additional tools and services for your website design. Hence it tends to be confusing for most people to find the real cost of getting a Singapore web designer. I hope this article answered your questions on how much it would cost to get a Singapore website designer.


5 Reasons You Should Not Employ A Freelance Website Designer

In Singapore, employing a freelance Singapore website designer is a no-no as compared to engaging a professional outsourcing business or web design agency. Here are a few things you may take away from this.

By the way, they are important lessons. This one article has the potential to save you a significant amount of money. We are talking tens of thousands of dollars, not hundreds of of dollars here! 🙂

1) Management is a pain

Freelancers might appear pricey at first glance. You can end up paying more per hour than a normally paid employee. A company might pay a freelancer $20 to $40 per hour for activities that are repetitive or need little skill.

A freelancer may cost $150 to $250 per hour for creative direction, company strategy, and marketing funnel creation.

Freelancers do not always respond whenever you call. If a freelance website designer missed a deadline or fails to complete a project on time, there will always be explanations and excuses. Managing this sort of personality on top of your vital job of operating a business is a big nightmare.

This is where web design agencies come in. They will take care of everything behind the scenes so you do not have to. Or, better yet, they will hire the finest web developers to restore the developers’ excellent name and reputation.

2) Freelancers have other higher priorities

Scheduling a time when you and the freelance web designer are both online is a significant difficulty since freelance web designers do not operate on a typical 9-to-5 schedule and often work on many projects at the same time. You may believe that working together, even if remotely, will allow you to be more productive.

Freelancers most probably have other full-time jobs which means that you are not and will never be the priority to them as they are known as freelancers for a reason for handling multiple projects and work at a time. They might not be professionally trained and lack time management skills will often result in an inconsistent quality of work.

Working with Singapore web designer companies will allow you to rest at ease as they have a reliable team of experienced website designers ready to lend a helping hand to fix your website.

3) They might not have the experience

You have hit the jackpot if you have managed to uncover a freelancer that specialises in every aspect of web development.

Most of the time this is not the case since finding someone who understands how to write online text, create web images, program HTML codes, use the proper Content Management System, and specialise in Search Engine Optimization is rare in and of itself.

This implies that your website may have little to no SEO work done on it, owing to the fact that the freelancer may not even realise he is required to provide such a service in the first place. It might also mean that your WordPress website will be missing some security-enhancing plugins.

Singapore website designers should be evaluated based on the web design projects they have posted because freelancing platforms do not have a screening mechanism. Freelancers may have the needed qualifications and certifications, but they may not be proficient in areas other than technical. In fact, some of them may not have the necessary skills or experience to advise you. Take a look at our web design trends of 2021 to learn more!

Because the freelancing movement was not affiliated with anyone’s industry, industry standards did not apply to them. For a freelancer, developing a website according to ISO standards might be time-consuming. As a result, quality is limited to the views of the developer and tester.

When it comes to after-sales support in Singapore, a web design agency is unquestionably superior to a freelancer. After a project is completed, freelancers typically begin working on another project for a previous client, which means that any and all ongoing support and website fixes will likely be the last thing on their to-do list, whereas Singapore web design agencies typically have enough resources to assign one of their personnel to make the necessary changes as soon as possible.

What’s more, is that Google’s search engine algorithm changes frequently, as frequently as 600 times a year which can be hard for owners to keep up with the latest keywords to be implemented on their website.

Trust me on this when I say it is going to get worse. You are considered lucky even if you had a hard time keeping up with the latest keywords but it is the end if you do not know how your website functions and you are not in contact with your freelancer anymore. All the best.

Best solution?

Hire a professional web design agency in the first place!

4) Different Time Zone

The freelancer’s location is a crucial issue to consider. The design of a website needs continuous communication between the designer and the business. Time zones may differ when hiring a freelancer from another country, making communication difficult.

While employing an overseas designer may save money, it may also cause annoyance. Finding someone who lives nearby or in the same time zone as you is desirable. You employ a website developer from another nation if it’s really essential.

It will be worse if the freelance web designers are not fluent in your language. Working with someone who is in a different time zone than you is difficult, even if you can overcome other obstacles such as a lack of English abilities.

In concept, working with freelancers in various regions of the world is not an issue. It doesn’t mean they don’t have the necessary abilities in web design and English. However, dealing with the practicalities of working with someone in a different time zone can be challenging. Staying in contact is difficult and unpleasant when your working hours are entirely opposite or even just a few hours apart.

5) You are in a hurry

One of the most important factors to consider is never to rush major projects that involve web designing or developing. You are going to ignore critical strategic considerations and maybe make a recruiting mistake that will cost you a lot of money.

Do not employ a freelance website designer just because you are in a rush, even if your website needs a modification yesterday or you are just anxious to get started.

Remember! Always take your time and follow the schedule you have planned for yourself. Decide and place your candidates on the list. Web design in Singapore may not be common, thus the more you should consider carefully. Determine your website’s genuine demands and goals. The cornerstone for creating a good website is planning.

Singapore web design agencies will definitely bring you quality work and many offer prices that are within your budget. If you need tips on selecting a website designer of your choice, do visit our website!


Everything you need to know about Website Design & SEO

SEO and web design is a method of creating and constructing websites that are optimized for search engines. Making a website SEO-friendly involves allowing Google and other search engines to efficiently crawl each page, understand the information, and index it in their databases.

Many people are unaware that search engine optimization (SEO) should be incorporated into the site design process rather than being added later. If you are unaware or lost with SEO and your website, engaging a Singapore web design service would greatly save you time and money.

The two are intricately intertwined in terms of SEO and site design. Singapore website designer companies will usually use these methods. The design has an impact on how people perceive your brand.

It conveys your brand’s image and messaging to visitors and encourages them to take the activities you want. On the other hand, SEO improves the visibility of your website and helps it to be found by the right people.


Mobile devices fill up more than half of the web traffic percentage and this shows the importance of a mobile-friendly website as people used them over laptops. This also means that more than half of your traffic is most likely viewing your page on their mobile phones.

Responsive web design in a laptop, tablet, and smartphone

Whether your potential customers are looking on a desktop or a mobile device, your mobile-friendly site will capture Google’s attention and help you rank higher. Sharing from a desktop to a mobile device is difficult if your site is not mobile-friendly. Even if a user wishes to share information with others, the material the new user receives will not be in a format that appeals to them, and they may not save the link to read it on their desktop. On a side note, we will also recommend that you read about the 5 Big Mistakes in SEO.

It would be rude to only cater the website design to laptop users right? With a mobile-friendly website, your SEO will be more effective, and your site will rank higher in search results when prospective users search for your keywords and phrases if you optimize your website to be mobile-friendly in terms of style and content.

Easy to understand the content

You must ensure that your material is both user-friendly and legible, as well as completely optimized when it comes to SEO for web design.

Users and search engines are informed about the context of your page via the navigation, URLs, title tags, headers, and meta descriptions on your website. If they like what they see in the first few seconds, they will click on your link and read the rest of your material.

Content marketing

Overt keyword density or exact-match keywords, for example, are no longer effective. Organic keyword optimization is required. Long-tail and conversational terms that fit the context should be targeted, and their synonyms should be found and inserted naturally.

Keyword Cannibalism

When many sites target the same keywords, this is known as keyword cannibalization. This may limit your site’s ability to have a single page that is highly targeted for a specific phrase.

You should remove this throughout the planning and design stages if the site architecture and hierarchy have been thoroughly considered.

Duplicated content

True duplicates and near-duplicates are the most common types of duplicate material. True duplicates occur when the same material appears on several pages, sites, subdomains, and so on. Near-duplicates might be thin material or content that is significantly identical. Consider a company with many locations or shoes in various sizes offered on a separate website.

Duplicated content hurt SEO

Duplicate content perplexes Google, forcing it to pick which of the similar pages to rank first in the search results. Regardless of who created the material, there is a good chance that the original page will not be picked as the top search result.

Title Tags

An HTML title tag is the first thing a user sees in the SERPs, and it is how they figure out if your site is relevant to their search query. This is why you must deliberately optimize it. Search engines and your audience do not like title tags that are overly optimized and loaded with keywords.

Best ways your tags can be placed:

  • At the beginning of the tag
  • 50 to 6 characters
  • Keywords
  • Divide your content into segments
  • Consistency

Speed of Website

Page speed is another important aspect of the mobile era. Users may be impatient, or their mobile data connection may not always be reliable. In today’s SEO-friendly website design, making sure your pages are lean and mean is critical to retaining your audience.


Because huge photos slow down your web pages, creating a blockage for an excellent user experience, optimizing the chosen images is necessary. Depending on the website builder (or web developer), web designers can optimize pictures by using a plugin or script to reduce their file size. This is also a basic guideline in the blogging advice offered by reputable bloggers.

A man and a woman discussing site structure while looking at a laptop

Site structure

The structure of your website determines how your visitors navigate. On a website, information is always presented in an unusual manner. Every visitor follows this path to achieve their objective. For instance, the information they want. Every web designer must bear in mind that if site users are having difficulty navigating the website or reaching their desired destination, the site’s traffic will suffer.

Simply defined, the site’s structure is the natural flow of navigation for both new and seasoned website users. The web design should be addressed in such a way that all visitors can navigate the site with ease and have a seamless experience.

Pages should be no more than four clicks away from the homepage as a general guideline. This will improve your site’s SEO by helping search engines and people to discover material with the fewest number of clicks feasible. Make sure the navigation is not difficult for users or search engines to understand.

The website’s design and SEO are two separate components of the same entity. As a result, every web designer should strive to equip their knowledge of web design with the critical SEO factors that must be addressed before, during, and after a website design project.

They must realize that they are the ones who will start the SEO firestorm. These fundamental SEO insights for web design in Singapore will be of great use to both experienced and inexperienced web designers in their efforts to integrate the site’s SEO into the design process.


Having said that, the cost to engage a professional vis-a-vis a freelance web designer will differ greatly. Here’s an article to share about “How Much It Will Cost To Design A Website in Singapore.’ If you need help, simply call us for a chat. 🙂


5 Website Design Trends of 2021

In case you do not know what Web Design is, it refers to the design of websites that are displayed on the internet. For example, Channel News Asia with its iconic red and white colours. It usually refers to the user experience parts of website development rather than software development. There are many design features like imagery, typography, links, navigation, taglines, and many more. The different types of websites to work on would be homepages, magazine, e-commerce, blogs, portfolio, landing pages, social media, and directory and contact pages. If you were to search “ Singapore website designer “, you will chance upon a lot of companies that are in this industry. To list down the best Singapore web designer company would be too much of a hassle. So today, we will be talking about the history of website designs and website design trends in 2021.

Web design came about in the late 80s by a Mr Tim Berner-Lee, a physicist. During the early 90s, text-only pages could be viewed using a simple browser. In 1993, Marc Andreessen and Eric Bina created one of the first web browsers, The Mosaic browser. Even though there were multiple browsers at that time, most of them were very text heavy. There were no images, visuals or graphic designs. In 1996, Microsoft released its first browser, completed with its own features and tags. At this time, web design aesthetics has been seen taking away the attention from web accessibility. It was the start of the first browser war. Fast forward to about 20 years, websites have become more integrated into people’s lives. Technology is also starting to move on as time goes by. Read more about the 5 most important elements of a great website design here.

The first Singapore web design company is DESIGNWORKS, incorporated in May 1986. They specialise in putting websites at the center of the company’s marketing communications and adding the technology to allow you to take advantage of sales, both online and offline. Followed by WORDS WORTH MEDIA MANAGEMENT PTE LTD, incorporated in January 1991. They are an agency that creates and communicates through design, stories and experiences. They work towards meeting clients’ business objectives and ideas. The two companies listed are one of the first and oldest web design companies in Singapore as of today. In today’s context, if you were searching for a website designer in Singapore, we recommend you read up on 5 Tips To Choose A Reliable Web Designer in Singapore. The different characteristics of a web designer will make or break your project. Hence, it is important that you pick a web designer that you are comfortable with and work very closely with him or her. We have an article to share about the 5 Characteristics of a Competent Web designer here.

Websites are one of the most important aspects of a brand’s online presence and it is important to design it nicely. It is important to have nice web designs as customers tend to react better to visuals and are more drawn to good designs. Customers’ first impression and judgement will be solely based on visuals, and will stop if the design is not well done. Not only does it set the first impression for customers, it also helps a company’s search engine optimization strategy, builds trust, and it creates consistency. Thus making it important to have a nice, captivating website design to attract potential new customers.

Website design trend

The top 5 Website Design Trends are:

  • Parallax Animation
  • Comfortable Colors
  • Scrolling Animation
  • Digital interpretations of physical products
  • Abstract art compositions


Parallax animation is the optical illusion that happens when objects near to the viewer appear to move faster than the objects farther away. It creates an illusion of depth in a 2D scene of distance. Parallax animation was popularized in 2D computer graphics for its introduction to video games in the early 1980s. People use Parallax backgrounds as a tool to better engage users and improve the overall experience of a website.

A web designer is choosing colors for the website design


Since a lot of people are currently spending their time on their computers, it is more common for their eyes to get tired or strained from staring at screens for a long time. Being a web designer requires them to take into account color schemes that will be easier on the eyes. Not only that, different colors signify different things and have different meanings. Colors can also impact whether readers and viewers want to look through the website. Not only should the color scheme be good for the eye, it should also be interesting and engaging for consumers to look at.


Scrolling animation is a very popular feature found on a website where elements appear or move as you scroll down a website page. It gives the website a more digital and modern look as opposed to the normal text, images and other visuals. As users scroll through the screen, they are interacting with the website, which is also a form of participation. They will be absorbed into the animation which will make them more engaged and interested in what the company has to offer to them.

A woman taking a photo of a product to be added to the website


Digital interpretations of physical products refer to the use of physical products that the website has to order and use as inspirations for the web design. This can be the usage of colors from the product, or pictures of the product being sold. This creates a nice visual representation of not only the product but the website.


Abstract art is a growing trend that does not attempt to represent any accurate depiction of reality but instead uses shapes, colors, and forms to get the effect. 6 key design elements of abstract work are lines, shapes, color, form, textures and lastly, value. These abstract art arrangements feel energetic, and they hold vibrant colors which will grab users attention as it stands out.

To summarise everything, web designing has been a part of our lives for the past 3 and a half decades. It has been revolving and improving as time goes on. Even though we live in a small country, there are many professional and cheap Singapore web designer companies that offer good services. They offer many trendy and nice web designs that will be able to cater to different types of consumers. It is also easy for businesses to look for a Singapore website designer company that would best suit their palate and tastes. Therefore, it is best to find a company that will be able to cater to your company’s vision and needs.


What Are The 5 Most Important Elements Of A Great Web Design in 2020

In this day and age as we enter into the 2020’s, the importance of a website for your business is highly significant. A great website is what brings customers to your store and attracts clients whether old or new to support you. These days, websites carry the weight of your business’s success and therefore, to have a web design that stands out will help. There are several elements that a good web design has compared to a bad one. Here are our 5 most important elements to what makes a great web design in 2020.

  1. User Experience
    The first element to a good website is how much effort and thought is put into providing its users with the most pleasing experience. The purpose of a website is to allow customers or clients into your space and allow you to serve them. Whether it is to buy a product from you, learn something new that your expertise is in, or find something that they’re looking for – your website is used with a purpose. Therefore, your website must be easy to navigate.A web designer in Singapore or for that matter, anywhere in the world, will have the knowledge in forecasting how your users’ thinking process could work when it comes to navigating your page. There is no point to have a lot of valuable information on your site if it can’t be found. A site map or an easy navigation system that a user can follow will help to retain customers on your website for longer. When in need of help, it is also a good idea to have a live chat system to make your website an interactive one just like how you would be served at a shop. Great customer service to prompt users in their next action to take will help users use your site better and hence result in more sales.
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  2. Content
    The depth of your content and relevance to what the user is looking for will have a large impact on the reliability of your site. For example, a site which is promoting photography services but has no content in what type of photography services they specialise in, or their services are advertised in predominantly all text – more than not, customers will not have a good feeling towards what you are offering.Making sure that you have engaging content for customers to make use of and find valuable will increase your company reputation in its professionalism and expertise by a lot. Although a given, it is also worth making clear that the way your business comes into any appearance by an end user is through the relevance of the content you put out. Therefore, it may be worth engaging in a website design company to make sure you are creating the right kind of content your users would want to see.
  3. Attractiveness
    How attractive your website is will affect the engagement rate of your users. To have an attractive web design means to design to suit your users liking whilst also sticking to your branding. There are many ways you could do this, through colours, pop-ups, animation, videos, photos, catchy graphics. However, there should be a balance between attractiveness and annoyance. You do not want to stand out so much that you come off as rather annoying than bold and engaging to your users.
  4. SEO Friendliness
    All the effort that goes into designing the most attractive, friendly and engaging website, there is no use unless it can be found on the web. The position of your website in search engines will determine who will be able to reach you and how you can generate traffic for anyone to utilise your content. There are many SEO strategies that a web designer in Singapore can advise you with to make your website on top rankings.
  5. Conversions
    Ultimately, as a business owner, you want to see conversions. Seeing as the main objective of a website and a great web design is to generate customers or clients to connect with through an online platform. It is great to be able to provide your user with the knowledge and service that they require through your website which will increase your conversions and build lasting relationships.

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5 Tips To Choose A Reliable Website Designer in Singapore

Choosing a good web designer can be difficult and finding one in your local vicinity can be even more of a hassle. Most times it’s advisable to find a web designer you can see physically in order to properly discuss what you want on your website and what you don’t. You could discuss it over a video call but a face-to-face meeting would be more in-depth and there would be more reasoning and understanding between you and the web designer. You might want to build a website for your clothing store or your arts and craft store. Perhaps you sell stationery, groceries or you run an investment company. These all need a certain type of website. A website for stationery and toys is going to be a lot more colorful than that of an investment company.  In these situations, you need complete and total understanding.

A travel site develop by our web designer in Singapore

Website designers in Singapore are everywhere but they’re not all reliable. If you’re searching for a website designer in Singapore you need to know how to choose a good web designer. Here are five tips we have to share with you to ensure you choose the right website designer.

  1. Budget – The first thing you need to take into consideration is how much you have. Before you start discussing the finer details you have to say your budget and the sort of design you’re going for. If they don’t agree, find another website designer or settle for a more affordable design. You and the website designer should agree on the cost before the project starts in order to avoid any misunderstandings.
  2. Ask Around – Before searching for a website designer online, ask your friends or businesses with websites you admire. Ask if they can share the contact of their website designer in Singapore. In some situations, the contact details of the designer will be included in the design but this is not always the case. If you’re trying to imitate a particular design you’ve seen on a website it’s advisable to contact whoever designed it before searching for alternatives.
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  3. Portfolios are important! – The website designer’s portfolio is extremely important. Ask for it and look at their designs. You could draw inspiration from the designs you see and you can also find out if they’ve designed any website similar to what you’re trying to do. When you’ve done this, cross-check the websites on the internet and make sure they’re not lying and claiming websites they didn’t actually download. Portfolios also show their skill improvement and how often they practice their craft.
    Example of web design for a corporate site
  4. Continuity/ Long Term relationships – Your website will need upkeep every now and then. Find a website designer that is willing to drop in and check on the website from time to time. Yes, you can find a different website designer to do these little things but it’ll be more efficient to work with the designer who originally designed the website. To ensure this happens work with a reliable company or website designer that will not suddenly disappear or fade into obscurity. Work with reliable website designers.
  5. They must be up to date – Do not work with website designers who are not informed on the latest tools in web design. They might know what they’re doing but your customers are going to be more attracted to a technologically savvy website, not a website that uses outdated designs.

A portfolio of web design for an educational institution

If you need a reliable and competent web designer in Singapore, check out Singapore Web Designer and iClick Media. We have designed over 100 websites and we have several web designers willing to help you actualize your website design dreams.

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5 Characteristics Of A Good Web Designer

Web design is a competitive field. The internet is getting stronger, therefore, there are more people whose jobs are on the internet. People like influencers, YouTube content creators, bloggers, and web designers. Having a website is now a necessity for most if not all business. Digitization is the most effective way to market one’s products to a wider audience and at the same time a more specific audience. Having a website is important and to have a good website you need a good web designer. Web designers are simply people who design websites. A web designer must be hardworking and diligent but they must also have some particular qualities. Here are five characteristics you need to watch out for to ensure good output.

  1. Flexibility and Versatility – A good web designer must be flexible and versatile. They must be able to adapt to the project at hand. The programming language they’re well versed in doesn’t necessarily matter. What matters is how they use that knowledge to produce great sites. They must be able to adjust the project and at the same time meet the needs of the client. Some projects may be impossible or the budget may not be adequate however it is their job to deal with these problems and find a solution that you and the designer are both comfortable with. They must also be able to design different kinds of websites. Specialization is a privilege and if they’re an upcoming web designer, it is a privilege they do not yet have. Therefore, they must be well versed in different types of web design.
  2. Ability to meet deadlines – This is a quality that every single worker needs whether web design or not. Meeting deadlines is extremely important. It is the best way to show professionalism. If they cannot meet a deadline, do not accept patronize them. If they can’t, talk to them and ask why. If they say it is because the project is time-intensive, give them a little more time.
  3. Internet Knowledge – It goes without saying that a web designer must be well-versed in the latest web technologies as well as other news that affect their job. They should be able to match the premade sites WordPress and Squarespace provide. They must know the tools available and add to their knowledge regularly. If a web designer isn’t up-to-date with the technologies, that is a red flag.
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  4. Experience – Experience is extremely important. Make sure you ask to see their portfolio. Look at the work they have done previously and see if there are any similarities to the project you want to do. The portfolio will show how well they can design and how often they design. These are two very important things that add to efficiency.
  5. SEO centered – While designing a website take note of SEO (Search Engine Optimization). Ask the web designer to design websites that aren’t too heavy so that they load quickly. Take into consideration the country this website will be used, whether there’s a fast internet connection or not. Websites should be easy to understand. The web designer should make simple and efficient websites that will fully optimize SEO.

If you need a great and reliable web designer, check out Singapore Web Designer and iClick Media. We’ve designed numerous sites. A few of our clients are in the image below.

  1. http://www.lhngroup.com/
    LHN Group website
  2. https://www.euholidays.com.sg/
    EU Holidays website, developed by our web designer
  3. https://www.tmc.edu.sg/
    Portfolio of web design for TMC academy

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How to Decide the Basis of Your Content for SEO Purposes

Great content is the backbone of any successful Search Engine Optimisation (SEO) strategy and so it only makes sense to have a solid basis for creating great content that works! Many novice digital marketers think good content just happens and don’t appreciate the thought process that goes into simply identifying what kind of content to create and share. There are a few checklist items that successful digital marketers use before creating content for SEO. Let iClick Media – your #1 SEO and Web Design company in Singapore share with you little nuggets of information that you can use when designing your website or implementing your SEO campaign.

Keyword Research

Keyword research is simply a method for you to identify the demand of certain keywords in a particular country that you are targeting. There are plenty of data available to show what the most popular searches are in any given month. Although using the right keywords in itself doesn’t guarantee driving traffic and revenue, it does ensure that you are not missing any important market segments or trends. In-demand keywords and correct execution (such as organic SEO) is an unbeatable combination for creating and sharing content.

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Update on Algorithms

Search engines algorithms (especially Google) are largely responsible for picking out content that the search engines deem relevant in the results page. Unfortunately, this isn’t something you learn once because the algorithms are constantly changing and updating. Google is especially notorious for ever-changing criteria. You need to understand the latest configurations and algorithms to ensure your content ranks high and to avoid penalties. Keep in mind what platform you are optimizing for such as Google or Yahoo and understand the specific algorithms for the specific search platform.

Make Use of Analytics & Tracking Software

Knowing what keywords you should be using is helpful but it doesn’t paint the entire picture. Knowing which keywords your competition is using helps to set yourself apart from the pack from the beginning.  Data trackers are great for getting insights into which keywords your competitors are using and to what effect. While at it, use these tools to understand yours and your competitor’s social media impact, keyword performance and brand or website mentions. 1 software that iClick Media has been using for many years is the Pro Rank Tracker software. We highly recommend this!

Plan for Informative Content

Finally, content based on providing solutions to problems rarely goes wrong as long as other aspects of SEO are well taken care of. Most people use search engines primarily to get answers to questions. Do extensive keyword and SEO research before creating the copy to ensure the information you are providing to the public is accurate. It also helps to site sources and to link to additional content where possible.

Other than providing answers, plan for scan-able and easy-to-digest content. People want information as quickly as possible which is why infographics are so popular. Visitors may prefer your competitor if you can’t provide answers immediately.  Here is an example of a video produced by iClick Media:

Creating a strong foundation for your content is a great way to ensure that you get the desired results. A little foresight before writing or creating content goes a long way in advancing your marketing campaign. Consider working with an SEO company which hires the best talent to help plan and create effective content.

Need more information on your SEO or Web project? Give us a ring at 6362 0123 today!

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Practical Tips for Creating Web Design in Singapore

Building a business website without proper planning is like constructing a building without having blueprints. A web design in Singapore will likely end up looking messy and disorganised if things go in wrong place and essential features are overlooked. Planning your site ahead of time will provide a clear direction and avoid missed deadlines and backtracking. You will also have enough time to decide what features to include and highlight on the homepage.Oftentimes, a web design company in Singapore will work with you in the planning stage of the website, guiding you and giving suggestions to ensure a quality outcome. So to help you out, here are some practical tips for creating the web design of your business website.

best web design in singapore

Set your Purpose and Goals in Creating Web Design

Before you start planning what design suits your business, there’s one thing you need to define first. What is the purpose of your site? Do you intend to gain publicity for your brand? Or do you want to highlight your products and services to increase sales and profits? It is critical to determine the purpose of your website and your target audience. In addition, you must also identify your goals. How many visitors do you anticipate to visit your site per month? How many do you expect will sign up for the business newsletter? How many leads do you expect to make? You need to set measurable, specific objectives for the website that are in line with the marketing goals.

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A professional Singapore web designer and his design

Create a Budget

Whether you are a start-up, mid-sized organisation or an established company, you need to set a budget for the website expenses. Have a realistic budget – not too small and not too big, just enough to get a professional looking business site. It’s possible to find web designers offering cheap packages, but don’t be scared to invest on your website. What you save in money you may later shell out with a lacklustre website design and lots of problems. It is always a good idea to pick a team based on experience, references, insightfulness, and sample works.

Create a Content Strategy

Content is very important these days as it can help you increase your website traffic and search engine ranking. So what kind of content do you want to display on your website? Content is basically anything that provides information to your site visitors. It may include the following, but not limited to:

  • Pictures Gallery
  • Blog Posts
  • Documents
  • Video
  • Slideshows
  • Embedded Social Media Feeds

A website designer in Singapore uses many devices to get the best web design

Your content technique is the way you plan to present your site content over time. Since content is a very important part of every website, you may seek help if you need it. You can hire professional copywriter with solid experience in writing for a website, and invest in high-resolution photos of your storefront and employees.

Structure your Website

Determine what pages you will be using and what features you want to be on each one. A professional looking website usually includes an About, Easy Navigation, Search Box, and Contact Page, which are two of the most important features of a website. Be sure the pages you use meet the needs of the business. Don’t add a feature that is not useful. A reliable company offering web design services in Singapore surely knows how to properly structure your website.

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What Makes a Good Website Design

Website Design Singapore

While visual design is essential on every website design in Singaporethe usability and utility are far more valuable to determine the success or failure of a particular site. Considering that site visitors are ones who click the mouse and decide everything, a user-centric website design has become a standard approach for a profit-oriented and success design. Besides, if the users cannot use a certain feature, then there’s no need to place it on the website design Singapore.

Any website that is not well designed tends to perform poorly and will likely have sub-optimal Google Analytics metrics. This website will surely have high bounce rate, low pages per visit, low time on site and low conversions. So what makes a good and successful web design? Here are some important things to keep in mind when designing a website Singapore.

Web Design Responsive Singapore
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Navigation Web Design Responsive Singapore

Navigation is all about how easy and simple it is for the visitors to take action and move around the website Singapore. Some of the most effective navigation tactics include using bread crumbs, a logical page hierarchy, clickable buttons, and following the “three click rule” wherein users can find the information they are searching for within three clicks. Navigation is very important on every website to ensure great user experience. If the users find it hard to move around on your site, chances are they will leave immediately.

website design in Singapore

Images Web Design Singapore

Indeed, a picture can speak a thousand words, but you should choose carefully what kind of images to integrate on your website design in Singapore. Pick the right images that can help connect with your target audience and promote the brand. The quality of the images is of substantial importance since it reflects your business. In case you don’t have high-resolution images, you may consider purchasing stock photos to improve the look of the site. Adding videos or graphics is also a good idea as they can be more effective at communicating than most well-written text. Be sure to optimise the images so that they will not affect the loading time of your site.

Responsive web design Singapore

Communication Way of Making Web Design Singapore

Website visitors want to get the information they are searching for immediately. So it is of substantial importance to communicate clearly with the visitors and make the information simple, easy to read and understandable. Some of the effective strategies to integrate into the web design include using bullet points rather than long sentences, organising information using headlines and sub headlines, and cutting the waffle. To ensure that your visitors can easily find the information, choose a web design company in Singapore that is fully aware of these tactics. In fact, they might even have other strategies that are more effective.

Layouts Design Web Singapore

Grid Based Layouts Design Web

If you place contents randomly on your site, it might end up looking too messy and disorganised. Having an untidy website will surely discourage your visitors to stay longer on your website, thus increasing your bounce rate. Instead of placing random contents, why not use grid based layout on your website? Grid-based layouts organise content into columns, sections and boxes that line up neatly, which leads to better looking and pleasing web design in Singapore.

Load Speed Website Design Singapore

Load Speed Website Singapore

Without a doubt, everybody hates a site that takes ages to fully load. There are many factors that can affect the loading time of a website, so it is critical to address them as soon as possible. Some effective ways to make the site loads faster include combining code into a central CSS or JavaScript, minify HTML or CSS, and optimising image sizes. Your chosen website design company from Singapore should be knowledgeable of this. If not, then you should consider looking for another designer.
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