Great content is the backbone of any successful Search Engine Optimisation (SEO) strategy and so it only makes sense to have a solid basis for creating great content that works! Many novice digital marketers think good content just happens and don’t appreciate the thought process that goes into simply identifying what kind of content to create and share. There are a few checklist items that successful digital marketers use before creating content for SEO. Let iClick Media – your #1 SEO and Web Design company in Singapore share with you little nuggets of information that you can use when designing your website or implementing your SEO campaign.
Keyword research is simply a method for you to identify the demand of certain keywords in a particular country that you are targeting. There are plenty of data available to show what the most popular searches are in any given month. Although using the right keywords in itself doesn’t guarantee driving traffic and revenue, it does ensure that you are not missing any important market segments or trends. In-demand keywords and correct execution (such as organic SEO) is an unbeatable combination for creating and sharing content.
Search engines algorithms (especially Google) are largely responsible for picking out content that the search engines deem relevant in the results page. Unfortunately, this isn’t something you learn once because the algorithms are constantly changing and updating. Google is especially notorious for ever-changing criteria. You need to understand the latest configurations and algorithms to ensure your content ranks high and to avoid penalties. Keep in mind what platform you are optimizing for such as Google or Yahoo and understand the specific algorithms for the specific search platform.
Knowing what keywords you should be using is helpful but it doesn’t paint the entire picture. Knowing which keywords your competition is using helps to set yourself apart from the pack from the beginning. Data trackers are great for getting insights into which keywords your competitors are using and to what effect. While at it, use these tools to understand yours and your competitor’s social media impact, keyword performance and brand or website mentions. 1 software that iClick Media has been using for many years is the Pro Rank Tracker software. We highly recommend this!
Finally, content based on providing solutions to problems rarely goes wrong as long as other aspects of SEO are well taken care of. Most people use search engines primarily to get answers to questions. Do extensive keyword and SEO research before creating the copy to ensure the information you are providing to the public is accurate. It also helps to site sources and to link to additional content where possible.
Other than providing answers, plan for scan-able and easy-to-digest content. People want information as quickly as possible which is why infographics are so popular. Visitors may prefer your competitor if you can’t provide answers immediately. Here is an example of a video produced by iClick Media:
Creating a strong foundation for your content is a great way to ensure that you get the desired results. A little foresight before writing or creating content goes a long way in advancing your marketing campaign. Consider working with an SEO company which hires the best talent to help plan and create effective content.
Need more information on your SEO or Web project? Give us a ring at 6362 0123 today!