In case you do not know what Web Design is, it refers to the design of websites that are displayed on the internet. For example, Channel News Asia with its iconic red and white colours. It usually refers to the user experience parts of website development rather than software development. There are many design features like imagery, typography, links, navigation, taglines, and many more. The different types of websites to work on would be homepages, magazine, e-commerce, blogs, portfolio, landing pages, social media, and directory and contact pages. If you were to search “ Singapore website designer “, you will chance upon a lot of companies that are in this industry. To list down the best Singapore web designer company would be too much of a hassle. So today, we will be talking about the history of website designs and website design trends in 2021.
Web design came about in the late 80s by a Mr Tim Berner-Lee, a physicist. During the early 90s, text-only pages could be viewed using a simple browser. In 1993, Marc Andreessen and Eric Bina created one of the first web browsers, The Mosaic browser. Even though there were multiple browsers at that time, most of them were very text heavy. There were no images, visuals or graphic designs. In 1996, Microsoft released its first browser, completed with its own features and tags. At this time, web design aesthetics has been seen taking away the attention from web accessibility. It was the start of the first browser war. Fast forward to about 20 years, websites have become more integrated into people’s lives. Technology is also starting to move on as time goes by. Read more about the 5 most important elements of a great website design here.
The first Singapore web design company is DESIGNWORKS, incorporated in May 1986. They specialise in putting websites at the center of the company’s marketing communications and adding the technology to allow you to take advantage of sales, both online and offline. Followed by WORDS WORTH MEDIA MANAGEMENT PTE LTD, incorporated in January 1991. They are an agency that creates and communicates through design, stories and experiences. They work towards meeting clients’ business objectives and ideas. The two companies listed are one of the first and oldest web design companies in Singapore as of today. In today’s context, if you were searching for a website designer in Singapore, we recommend you read up on 5 Tips To Choose A Reliable Web Designer in Singapore. The different characteristics of a web designer will make or break your project. Hence, it is important that you pick a web designer that you are comfortable with and work very closely with him or her. We have an article to share about the 5 Characteristics of a Competent Web designer here.
Websites are one of the most important aspects of a brand’s online presence and it is important to design it nicely. It is important to have nice web designs as customers tend to react better to visuals and are more drawn to good designs. Customers’ first impression and judgement will be solely based on visuals, and will stop if the design is not well done. Not only does it set the first impression for customers, it also helps a company’s search engine optimization strategy, builds trust, and it creates consistency. Thus making it important to have a nice, captivating website design to attract potential new customers.
The top 5 Website Design Trends are:
- Parallax Animation
- Comfortable Colors
- Scrolling Animation
- Digital interpretations of physical products
- Abstract art compositions
PARALLAX ANIMATION
Parallax animation is the optical illusion that happens when objects near to the viewer appear to move faster than the objects farther away. It creates an illusion of depth in a 2D scene of distance. Parallax animation was popularized in 2D computer graphics for its introduction to video games in the early 1980s. People use Parallax backgrounds as a tool to better engage users and improve the overall experience of a website.
COMFORTABLE COLORS
Since a lot of people are currently spending their time on their computers, it is more common for their eyes to get tired or strained from staring at screens for a long time. Being a web designer requires them to take into account color schemes that will be easier on the eyes. Not only that, different colors signify different things and have different meanings. Colors can also impact whether readers and viewers want to look through the website. Not only should the color scheme be good for the eye, it should also be interesting and engaging for consumers to look at.
SCROLLING ANIMATION
Scrolling animation is a very popular feature found on a website where elements appear or move as you scroll down a website page. It gives the website a more digital and modern look as opposed to the normal text, images and other visuals. As users scroll through the screen, they are interacting with the website, which is also a form of participation. They will be absorbed into the animation which will make them more engaged and interested in what the company has to offer to them.
DIGITAL INTERPRETATIONS OF PHYSICAL PRODUCTS
Digital interpretations of physical products refer to the use of physical products that the website has to order and use as inspirations for the web design. This can be the usage of colors from the product, or pictures of the product being sold. This creates a nice visual representation of not only the product but the website.
ABSTRACT ART COMPOSITION
Abstract art is a growing trend that does not attempt to represent any accurate depiction of reality but instead uses shapes, colors, and forms to get the effect. 6 key design elements of abstract work are lines, shapes, color, form, textures and lastly, value. These abstract art arrangements feel energetic, and they hold vibrant colors which will grab users attention as it stands out.
To summarise everything, web designing has been a part of our lives for the past 3 and a half decades. It has been revolving and improving as time goes on. Even though we live in a small country, there are many professional and cheap Singapore web designer companies that offer good services. They offer many trendy and nice web designs that will be able to cater to different types of consumers. It is also easy for businesses to look for a Singapore website designer company that would best suit their palate and tastes. Therefore, it is best to find a company that will be able to cater to your company’s vision and needs.