Everything you need to know about Website Design & SEO

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Everything you need to know about Website Design & SEO

SEO and web design is a method of creating and constructing websites that are optimized for search engines. Making a website SEO-friendly involves allowing Google and other search engines to efficiently crawl each page, understand the information, and index it in their databases.

Many people are unaware that search engine optimization (SEO) should be incorporated into the site design process rather than being added later. If you are unaware or lost with SEO and your website, engaging a Singapore web design service would greatly save you time and money.

The two are intricately intertwined in terms of SEO and site design. Singapore website designer companies will usually use these methods. The design has an impact on how people perceive your brand.

It conveys your brand’s image and messaging to visitors and encourages them to take the activities you want. On the other hand, SEO improves the visibility of your website and helps it to be found by the right people.

Mobile-friendly

Mobile devices fill up more than half of the web traffic percentage and this shows the importance of a mobile-friendly website as people used them over laptops. This also means that more than half of your traffic is most likely viewing your page on their mobile phones.

Responsive web design in a laptop, tablet, and smartphone

Whether your potential customers are looking on a desktop or a mobile device, your mobile-friendly site will capture Google’s attention and help you rank higher. Sharing from a desktop to a mobile device is difficult if your site is not mobile-friendly. Even if a user wishes to share information with others, the material the new user receives will not be in a format that appeals to them, and they may not save the link to read it on their desktop. On a side note, we will also recommend that you read about the 5 Big Mistakes in SEO.

It would be rude to only cater the website design to laptop users right? With a mobile-friendly website, your SEO will be more effective, and your site will rank higher in search results when prospective users search for your keywords and phrases if you optimize your website to be mobile-friendly in terms of style and content.

Easy to understand the content

You must ensure that your material is both user-friendly and legible, as well as completely optimized when it comes to SEO for web design.

Users and search engines are informed about the context of your page via the navigation, URLs, title tags, headers, and meta descriptions on your website. If they like what they see in the first few seconds, they will click on your link and read the rest of your material.

Content marketing

Overt keyword density or exact-match keywords, for example, are no longer effective. Organic keyword optimization is required. Long-tail and conversational terms that fit the context should be targeted, and their synonyms should be found and inserted naturally.

Keyword Cannibalism

When many sites target the same keywords, this is known as keyword cannibalization. This may limit your site’s ability to have a single page that is highly targeted for a specific phrase.

You should remove this throughout the planning and design stages if the site architecture and hierarchy have been thoroughly considered.

Duplicated content

True duplicates and near-duplicates are the most common types of duplicate material. True duplicates occur when the same material appears on several pages, sites, subdomains, and so on. Near-duplicates might be thin material or content that is significantly identical. Consider a company with many locations or shoes in various sizes offered on a separate website.

Duplicated content hurt SEO

Duplicate content perplexes Google, forcing it to pick which of the similar pages to rank first in the search results. Regardless of who created the material, there is a good chance that the original page will not be picked as the top search result.

Title Tags

An HTML title tag is the first thing a user sees in the SERPs, and it is how they figure out if your site is relevant to their search query. This is why you must deliberately optimize it. Search engines and your audience do not like title tags that are overly optimized and loaded with keywords.

Best ways your tags can be placed:

  • At the beginning of the tag
  • 50 to 6 characters
  • Keywords
  • Divide your content into segments
  • Consistency

Speed of Website

Page speed is another important aspect of the mobile era. Users may be impatient, or their mobile data connection may not always be reliable. In today’s SEO-friendly website design, making sure your pages are lean and mean is critical to retaining your audience.

Images

Because huge photos slow down your web pages, creating a blockage for an excellent user experience, optimizing the chosen images is necessary. Depending on the website builder (or web developer), web designers can optimize pictures by using a plugin or script to reduce their file size. This is also a basic guideline in the blogging advice offered by reputable bloggers.

A man and a woman discussing site structure while looking at a laptop

Site structure

The structure of your website determines how your visitors navigate. On a website, information is always presented in an unusual manner. Every visitor follows this path to achieve their objective. For instance, the information they want. Every web designer must bear in mind that if site users are having difficulty navigating the website or reaching their desired destination, the site’s traffic will suffer.

Simply defined, the site’s structure is the natural flow of navigation for both new and seasoned website users. The web design should be addressed in such a way that all visitors can navigate the site with ease and have a seamless experience.

Pages should be no more than four clicks away from the homepage as a general guideline. This will improve your site’s SEO by helping search engines and people to discover material with the fewest number of clicks feasible. Make sure the navigation is not difficult for users or search engines to understand.

The website’s design and SEO are two separate components of the same entity. As a result, every web designer should strive to equip their knowledge of web design with the critical SEO factors that must be addressed before, during, and after a website design project.

They must realize that they are the ones who will start the SEO firestorm. These fundamental SEO insights for web design in Singapore will be of great use to both experienced and inexperienced web designers in their efforts to integrate the site’s SEO into the design process.

Summary

Having said that, the cost to engage a professional vis-a-vis a freelance web designer will differ greatly. Here’s an article to share about “How Much It Will Cost To Design A Website in Singapore.’ If you need help, simply call us for a chat. 🙂

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