In this day and age as we enter into the 2020’s, the importance of a website for your business is highly significant. A great website is what brings customers to your store and attracts clients whether old or new to support you. These days, websites carry the weight of your business’s success and therefore, to have a web design that stands out will help. There are several elements that a good web design has compared to a bad one. Here are our 5 most important elements to what makes a great web design in 2020.
- User Experience
The first element to a good website is how much effort and thought is put into providing its users with the most pleasing experience. The purpose of a website is to allow customers or clients into your space and allow you to serve them. Whether it is to buy a product from you, learn something new that your expertise is in, or find something that they’re looking for – your website is used with a purpose. Therefore, your website must be easy to navigate.A web designer in Singapore or for that matter, anywhere in the world, will have the knowledge in forecasting how your users’ thinking process could work when it comes to navigating your page. There is no point to have a lot of valuable information on your site if it can’t be found. A site map or an easy navigation system that a user can follow will help to retain customers on your website for longer. When in need of help, it is also a good idea to have a live chat system to make your website an interactive one just like how you would be served at a shop. Great customer service to prompt users in their next action to take will help users use your site better and hence result in more sales.
The depth of your content and relevance to what the user is looking for will have a large impact on the reliability of your site. For example, a site which is promoting photography services but has no content in what type of photography services they specialise in, or their services are advertised in predominantly all text – more than not, customers will not have a good feeling towards what you are offering.Making sure that you have engaging content for customers to make use of and find valuable will increase your company reputation in its professionalism and expertise by a lot. Although a given, it is also worth making clear that the way your business comes into any appearance by an end user is through the relevance of the content you put out. Therefore, it may be worth engaging in a website design company to make sure you are creating the right kind of content your users would want to see.
How attractive your website is will affect the engagement rate of your users. To have an attractive web design means to design to suit your users liking whilst also sticking to your branding. There are many ways you could do this, through colours, pop-ups, animation, videos, photos, catchy graphics. However, there should be a balance between attractiveness and annoyance. You do not want to stand out so much that you come off as rather annoying than bold and engaging to your users.
- SEO Friendliness
All the effort that goes into designing the most attractive, friendly and engaging website, there is no use unless it can be found on the web. The position of your website in search engines will determine who will be able to reach you and how you can generate traffic for anyone to utilise your content. There are many SEO strategies that a web designer in Singapore can advise you with to make your website on top rankings.
Ultimately, as a business owner, you want to see conversions. Seeing as the main objective of a website and a great web design is to generate customers or clients to connect with through an online platform. It is great to be able to provide your user with the knowledge and service that they require through your website which will increase your conversions and build lasting relationships.